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Background:
Established both nationally and internationally, AllSaints, the darling of British retail, is one of the leading high street clothing shop brands that sells unique and unusual clothing with an edgy and distressed look towards a young niche. AllSaints is a retailer that has a comprehensive range of menswear, womenswear, children's clothing and a small collection of home decorative furnishings. With 70+ shops, mainly in the UK, AllSaints recently opened its first New York store with a storm of media coverage and consumer attention.
Aim:
As AllSaints successfully built a impressive high street presence in the UK and internationally, AllSaints wanted to develop an online marketing presence that would raise brand awareness and drive new business to its eCommerce websites through online channels of PPC, Affiliate Marketing and Social Networking. AllSaints had set its sights on ensuring that it leveraged the natural/organic search channel to capture more online market share and build increased brand awareness and additional sales.
What we did:
As AllSaints SEO agency, Bite Digital worked closely with the AllSaints internal online marketing and eCommerce team to ensure that the search engine optimisation campaign was in line with the commercial objectives of the retail business.
Bite Digital's experience, in-depth research and a highly skilled SEO team ensured that AllSaints increased its turnover and profitability from the online channel by capturing a high proportion of the relevant natural search engine traffic that had previously gone to other online retailers.
