Introducing a new concept in display advertising that generates MASSIVE increases in engagement.
Today’s Dynamic
Consumer
Sophisticated consumer of media. Less tolerant of push marketing. In control of media consumption; living in social media
Brand
How to reach and engage today’s tricky consumer, retain a dialogue and stimulate social media-based propagation.
Under pressure to evolve content/users while generating revenues. Challenged by Facebook etc
Need to offer new solutions to client but don’t want to risk the relationship.
Solution
- Engaging consumers with content driven advertising
- Runs on the ViewShare content distribution platform
- Uses the Rockabox Shutters video solution in an MPU format
- It is made up of tier-1 sites
- It runs publisher-side targeting
- Ease of adoption; makes adding sites simple
- Rich media CPM rates for media and serving
- Extensive tracking; engagement measured
- Post-content-view targeting of display adverts
- Single point of purchase via Bite Digital
- The Shutters solution adds massive value to content
Publisher network
There is a growing list of publishers who support the Shutters solution, have tested or are keen to test as soon as a campaign arrives.
Tracking
The Shutters solution has been designed to engage the user and encourage social media agitation. Elements in the shutters can change in line with content in the video, this makes product placement or points of interest easy to highlight. Everything is tracked.
Bite Digital offers creative concepts for exciting content, supporting video production services, and digital creative. That said, the ViewShare solution has been designed to be scaleable and as such existing video can be used or repackaged into episodic content. Good quality video production is much less expensive than might be expected and price wise fits within the equivalent cost of rich media MPU advertising creative.
The first Shutters campaigns have shown tremendous levels of user interaction and engagement, way more than expected. Untargeted and measuring from the point when the shutters have opened and the main content starts playing rather than from an accidental rollover, certain placements during test campaigns delivered a multiple of 500 times the interaction levels usually seen for rich media MPU advertising.