The search engines are word driven tools – they take the words and phrases people use to find what they are looking for and they produce the best match for that word of phrase that they have from the websites they have catalogued.
Therefore it’s really important that the words you are using to describe your product or service on your website are compatible with the words that your customers are using.
Look at your website and from the current content pick out the key phrases which crop up regularly.
Make a list which includes at least 10 to 20 other words or phrases that you think people might use.
Now you probably need to consult a search engine optimisation specialist who would use this information along with a key word analysis tool to determine which phrases are more often searched for by your customers.
Remember though - the more competitive the word or phrase the more difficult it will be the achieve high rankings in the search engines. In many instances it’s more cost effective to target the less competitive phrase. It’s a balancing act between the popularity of the phrase as a search term and the number of sites competing to be top for that phrase.
If you would like help to achieve more relevant visitors to your website through careful key word analysis our search engine optimisation Manchester team will be able to help.
