www.firstpersonalinjury.co.uk
Background
First Personal Injury is one of the UK’s leading personal injury law firms and have over twelve years experience in personal injury accident claims. They’ve won justice and personal injury compensation for many thousands of people all over the country.
Aim
Increase the number of new customers and reduce the final marketing cost in acquiring them by creating a website that is easy to update and is high up in search engines such as Google when people type in ‘personal injury’ and ‘accident claims’ related key phrases.
What we did
bite digital developed a marketing website for firstpersonalinjury.co.uk, with an advanced search engine friendly content management system (CMS) that allows non technical staff to regularly update the site with information on their company, claim types and news so that the site can always be up to date.
A series of call to action forms for ‘Can I claim’, ‘Call back’ and ‘Claim now’ feed in to an advanced ‘form reports module’ that allows them to manage enquiries and not only show if the enquires originated from a search engine but also what actual key phrase was used.
bite digital also designed, implemented and continues to manage a highly successful online marketing strategy for
First Personal Injury and the ‘form reports module’ tells us which areas of the natural search engine marketing campaign (Search Engine Optimisation or SEO) are working best.
Results
The website gets a high number of relevant visitors because it appears at the top of page 1 of Google for some of the most competitive key phrases on the web such as ‘accident claims’, ‘accident lawyers’ and ‘injury claim’.
The website with its SEO campaign is now the most economic form of acquiring new business, far cheaper than TV or Print.
Testimonial
“The SEO campaign and the website are marvelous. The internet is now by far the cheapest form of acquiring new business for First Personal Injury and is the fastest growing part of our business.”
Michael Jefferies
First Personal Injury