online marketing and web design case study: GoldMadeSimple - Finance Sector

www.goldmadesimple.com

Background:

Goldmadesimple provides investors with a straightforward online platform via which to buy and sell gold at real-time spot prices. Investors register their details and set up an account, which enables them to manage their gold assets and speeds up future transactions.

Aim:

As a start up, GoldMadeSimple required a comprehensive strategy and solution to leverage the internet in order to build a profitable online business selling gold bullion to customers worldwide.

What we did:

After in-depth research, bite digital's consultancy team developed the plan that would lead GoldMadeSimple to become one of the world leaders in online gold bullion trading. bite digital also developed and implemented the brand, web design, online trading platform and focused online marketing campaign that included PPC, SEO and  social marketing.

Results:

Within a few months GoldMadeSimple was number 2 in Google for their main term ´buy gold´ as well as many other gold bullion related key phrases. The campaign continues to improve as it matures generating £Millions of transactions per month. The online trading platform that bite digital developed and continues to support is a state of the art secure user financial account system that is easy for both customers and customer services to use. The web design that has been implemneted stands out from the crowd and is seen as a fresh and welcome change to the industry norm.