UK Online spend boom overtakes national newspapers.
Date: 09.10.2007As of last year UK online advertising spend passed the £2billion milestone. In doing so online has overtaken newspaper advertising with a growth of 41.25% compared to a growth of 0.2% in newspaper advertising. Although the online ad spend is still only half of the amount spent on TV, there are some staggering trends. While online advertising is growing exponentially, television advertising dropped by 4.7% to 3.9 billion compared to last year.
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