SEO Vital for Website Success
Date: 09.10.2007Investing in search engine optimisation is essential if a website is to be a success according to the Chartered Institute of Marketing (CIM). David Thorp, director of research and information at the organisation, said the key to driving customers to a business website, “For many SME businesses, investment in search engine optimisation is vital and without it most businesses will struggle to generate the traffic needed to justify its creation and maintenance”, he said. “Although there will always be those who accidentally stumble across you website when looking to attract new customers you need to invest in search engine optimisation to drive customers to your website”.
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