Firms urged to embrace email marketing
Date: 18.10.2007Companies can help increase both customer numbers and retention through the effective use of email marketing, a new report suggests. Last year saw a 20 per cent year on year increase in the amount of money British firms spent on email marketing, up to a 2006 total of £178 million, according to e-consultancy. The report notes that firms should work to capture the email address of a customer at various stages of them using a website, allowing future Marketing related to a specific purchase or a chase-up if an attempted purchase is not completed.
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