News details

SEO: How To Top The Search Engines by Jason Cozens, Joint MD Bite Digital

Just like every information web site or eCommerce web site owner or web master, you want your website to be on top when there is a query in Google. Ranking highly in organic search engine results is a key element for bringing traffic to your website. The higher you rank for search queries, the more often your website is presented to the internet community. The process to achieve these results is called search engine optimisation.

The elements of good search engine optimisation and ranking higher in organic search results are maintaining high web standards, accessibility and usability of your website. What improves the visibility of any website is the human usability factor, unique and quality content, easy indexing for search engine robots (the search engines send out 'robot' programs to scan websites) and the sites appeal to visitors.

There are many webmasters, site owners and consultants that engage in search engine optimisation. It is actually considered to be a subset of search engine marketing which takes into account the optimisation of website and eCommerce content, its keywords and meta tags. It also minimises the use of complex scripts and technology (e.g. java script and flash GUI's) to increase the ability for search engine robots to crawl your website for content. If you do not have the technical expertise to optimise your own site you should search out a qualified professional like Bite Digital or one of our partners to assist you.

Improving search engine optimisation will involve the site’s coding for structure, presentation and correctly allowing robots to index the website. You also measure visitor traffic and the keywords that are used to find the website and the conversion of those keywords to the desired action of sign up, purchase or a certain landing page.

Another part of search engine marketing that is important for obtaining higher rankings is link building. To increase your websites visibility to the search engines and drive traffic and search engine robots to your website for indexing, you should submit your website to quality directories to increase inbound links that are relevant to your sites topic. Bite Digital offer a link building service which builds inbound links from directories and syndicated articles.

By taking these actions you should see an increase in traffic and inbound links to increase your search rankings.