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Should Pay per Click and Search Engine Optimization co-exist? ... see how one plus one can equal three!

One plus one equals three!

A search engine marketing strategy encompasses a spectrum of search engine methods including paid search (pay per click / PPC) coupled with search engine optimisation (SEO), social media (Facebook, linked in etc) and link building (directories, blogs etc).

We truly believe in the combined positive effect that running your pay per click campaign alongside your natural search engine optimisation listings can have to your online business.

A recent study done by Yahoo & Nielson Research dramatically showed that a causal relationship between paid and natural search was confirmed, and the results were significantly positive. These happy results came when running paid and natural search campaigns together.

One plus one can equal three. Not only did the research show that positive results increased (to the effect of appearing twice) but there was also extra lift from the additional visibility. Running natural and paid search together (versus running them alone) in an integrated manner will drive superior results for branding and lead generation.

When appearing in both natural and paid search for the same keyword impression, clicks lifted 92 percent, actions lifted 45percent, orders lifted 45 percent, page views lifted 44 percent, visitors increased by 41 percent, and time on site increased by 40 percent.

SEO is the most cost effective of all the search engine marketing channels pulling in up to 250% more traffic than PPC with a conversion rate 30% higher, but growing your ranking position organically takes time (3-6 months+), this is why PPC is so important as it provides you with instant visibility in and business from the search engine results pages while you plan and grow your organic listings in the long term.

At Bite Digital, we are interested in showing you how to launch a successful search engine marketing strategy by teaching you how to design and execute an effective strategy for you individually, and also demonstrating how both SEO and PPC can be integrated and run side-by-side to maximise the return on your investment.

To learn more about how to use an integrated / combined search engine marketing approach to maximise your ROI, call us now on +44 (0) 845 688 4491.