A long established equestrian and country clothing retailer based in the North West is set to increase the size of its business with the launch of a new online shop.

North West Retailer Launches E-Commerce Site

A long established equestrian and country clothing retailer based in the North West is set to increase the size of its business with the launch of a new online shop.

The new e-commerce site for BP Country www.bpcountry.com, which has an offline store in Broadheath, Altrincham, will allow the retailer to broaden its customer base and cater for a national audience looking to purchase equestrian products, horse wear for riders and horses, and country and leisure clothing for men, women and children.

The site has been designed and built by Manchester based web development experts Bite Digital with the aim of creating a really beautifully designed lifestyle website for horse lovers.

Carol Lowe from BP Country said, “We have added 1000s of new products to our range, which customers can now buy online as well as in store. We firmly believe our investment in an online retail presence will at least double the size of our overall business, if not more. The site has been designed following in depth research into what our customers want from a digital equestrian shopping experience and feedback on the extended range of products that they want to be able to purchase online.”

In addition to designing a website that will deliver an excellent overall user experience and a first rate online shopping opportunity, Bite Digital has ensured the new site is fully optimised to rank highly within the search engines, and the agency’s SEO team will be implementing a carefully targeted digital marketing campaign for BP Country.

The website launched on 9th May 2011. www.bpcountry.com