Bite Digital to help glass company achieve a clear lead in the industry
Date: 05.07.2011Bite Digital to help glass company achieve a clear lead in the industry
Aluminium and glass structures company ClearSpan has hired online marketing agency Bite Digital to create a targeted search engine optimisation (SEO) and pay per click (PPC) campaign.
ClearSpan manufactures and installs aluminium and glass structures, specialising in modern, urban designs for contemporary spaces. The firm produces its structures in its own factory, equipped with the latest high technology machinery and operated under ISO 9001:2008 international quality processes.
The company has a total of over eighty years experience in glass and aluminium, and is well-recognised in the industry for its skilled workforce, high quality manufacturing, professional installation service and commitment to complete customer satisfaction, making it a market leader.
While 80% of the company’s new business comes from recommendations by existing customers, ClearSpan has made the informed decision to expand its ecommerce division and increase its online sales through the expert knowledge of Bite Digital.
The Manchester-based online marketing and web design agency has already created successful campaigns for other home improvement companies such as Hotprice, as well as well-known fashion retailer AllSaints and student organisation NUS Extra.
The agency’s award-winning SEO team will now put its experience into action by creating a series of targeted marketing campaigns based around the key terms web users are currently searching for when shopping for aluminium and glass services online. These keywords will then be integrated into a comprehensive series of articles and blogs with inbuilt links to ClearSpan’s website to attract greater user traffic and raise its ranking on leading search sites such as Google.
This will ultimately increase sales for the website and provide greater cost-effectiveness over other marketing channels the company may have used in the past, such as television or radio.
In addition, the agency’s tailored PPC campaign for ClearSpan will be vital to developing and sustaining the company’s online presence. PPC focuses on delivering traffic through increasing the company’s ranking in Google PPC or other search engines, and maximises the quality of visitors by using advert content as a filter.
Bite Digital will also provide ClearSpan with daily feedback on the effectiveness of its campaign, to provide complete transparency and so its clients can be confident it is receiving a high return on investment (ROI) from the campaign.
To discover how Bite Digital can help your firm attract more clients through a targeted SEO and PPC marketing campaign, visit www.biteus.net.
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