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Prediction: Search Engines will Account for 35% of upstream visits to retail websites

In December 2006, search engines accounted for 36% of upstream visits to retail websites, representing a 20% increase year on year (!).

We predicted that this growth would be led by Google and Yahoo! Search and indeed, Google (combined UK and dot com properties) accounted for 28% of upstream visits to retail websites in December, up 28% year on year and Yahoo! Search (combined UK and dot com properties) accounted for 2.4% of upstream visits, up 60% year on year. Both search engines sent 1 in 5 of their own visits to a retail website in December.