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Automatic Content Creation: If it’s 'too good to be true' it normally is....

Google's duplicate content filters have been ramped up over the last 6 months so that most duplicate content is not listed at all in Google. This has posed a big problem for search engine marketing consultants who have created thousands of articles and profiles on low quality directories and websites with in-bound links to their own site. They now find that most if not all of this content is now not indexed or counted any longer and their websites are beginning to drop down the Search Engine Ranking Page's (SERP's).

SEO consultants are desperately trying to rebuild new and unique content on higher quality 3rd party sites (that have a page rank greater than 1) in an attempt to build a higher quality network of relevant in-bound links.

Software that claims to be able to create 1000's of unique pages and syndicate them to 1000's of 3rd party sites needs to be taken with a pinch of salt. The 3rd party sites that this type of software links to are normally low quality with little or no page rank benefit to your site. The content that this software creates is normally difficult to read by human visitors and can even put visitors off if they come to it, reducing your conversion rate.

Authentic looking automatic content creation that looks like it has been written by human editors / copywriters would be the holy grail of SEO consultants. Here we are getting into the realms of artificial intelligence and advanced knowledge based systems. The solution is at hand but we must not underestimate the investment in time and effort required to set these systems up. And they do work. A few years ago, the Bite Digital team set up an Ai customer services representative to answer questions from visitors to their site. The logs show that one lonely lady in New Zealand 'chat' with it for 12 hours!

These systems could be tweaked to create large amounts of content for websites. However, considering the amount of time and effort that went into setting these systems up, you might as well simply sit down and write decent and interesting content for your website.

There are no short cuts.... yet

About the author
Jason Cozens is joint managing director of Bite Digital a search engine optimisation manchester company with other offices in Romania and London. Jason has 15 years experience in Digital Media having founded new media agency Visuality in 1994 and now responsible for all solution development at Bite Digital. Bite digital get new visitors to client sites using search engine optimisation (SEO), pay per click (PPC) and provide solutions for content managed websites and eCommerce (manchester).