Twitter's Popularity Continues to Grow
Date: 17.03.2009
It’s been estimated 700,000 small businesses in the UK are now using this free site and the number is growing at an incredible rate each day.
A study by web research firm Hitwise said that Twitter was the 54th most visited website in the UK last week, exceeding Google News UK.
Celebrities use the site to share snippets and details of their life with fans. For example, incredibly the Comedian Stephen Fry is reported to have more than 300,000 people keeping an eye on his daily updates.
But for businesses, the focus is on cost cutting and particularly on marketing. In the current financial crisis Twitter is being adopted by small companies in an attempt to evolve and survive the recession. Small companies are using Twitter to stay in touch with their customers and suppliers as well as keeping an eye on the competition.
Twitter’s simplicity has played an important role in its success. It’s a simple idea that exploits the fact that people seem eager to stay in touch with each other. It poses the question “What are you doing?” The answer must less than 140 characters long and can be sent via text message using you mobile phone, instant messaging or the web.
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