Google Launch New Technology to give Context to our Searches
Date: 24.03.2009
Google has launched new technology which will allow them to interpret the context of users search terms in a more effective way. The new technology will enable Google’s search engine to identify associated concepts which relate to the search term used.
The example which was given on Google’s own official blog was – if you search “principles of physics” their new algorithms understand that associated with this search term are the concepts of “angular momentum”, “special relativity”, “big bang” and “quantum mechanics”. Therefore by also displaying these related terms they are more likely to display what you are looking for.
As search engine optimisation (SEO) specialist Bite Digital keep abreast of developments in the way Google and other search engines operate and adapt our methods accordingly. Our objective is to drive quality traffic to our clients’ websites and improve their position in the search rankings by a combination of SEO and Pay Per Click (PPC).
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