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SEOs Importance to the Music Industry

Building Websites which are Search Engine friendly has now become essential in all areas of business promotion.

In a recent article published in PBS’s MediaShift it was pointed out that the music industry needs to pay more attention to the design of its sites and consider search engine optimisation as part of design.  In order to raise the profile and successfully promote bands a strong online presence is now essential.

In the past, Bands have tended to be more concerned with the aesthetics of their sites and the image they are promoting so designs have been Flash heavy.  The article points to the Led Zeppelin site which is built entirely on Flash.  Sites which use a lot of Flash are not very search engine friendly.

Although the visual imaginary is paramount, it’s possible to increase the written content, and therefore keywords, on music promotion sites by using biographies, quotes and discographies.

To raise your online profile and drive more high quality traffic to your website, consult our Search Engine Optimisation Manchester team either by telephone or by completing our online enquiry form.