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Advancements in Mobile Internet Technology

With the advent of mobile technology, it is becoming increasingly important for businesses to recognise that potential clients are now not only using traditional search engines but specialised applications on their mobile phones.

In the USA, for example, over 90% of households use mobile phones to access the internet in comparison to 74% using their home computers. The era of mobile phone internet technology has well and truly arrived with the introduction of smart phone technology and faster mobile internet access.

Companies, such as our SEO Manchester team, are constantly researching and re-evaluating SEO strategies to incorporate new technology. Businesses need to recognise that they must be flexible in their online marketing strategies in order to reach potential clients. It is essential to use the mobile internet to their advantage by having mobile friendly websites and by incorporating social network and mobile app strategies in their plans.