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Increase in the Number of Over 50's Surfing the Web

Recent reports show that internet users over the age of 50 represent 53% of the new users in the UK over the past 12 months. With a high disposable income the “Silver Surfers” are an important target audience that need to be addressed.

Online internet marketing firms, such as our SEO Manchester team, recognise the impact the over 50's can have on online businesses. Companies whose products relate to this generation in particular need to incorporate SEO techniques that will attract this important target audience. The most popular websites that the over 50's visit include sites relating to genealogy, cooking, health related issues and community news.

It is estimated that 1 in 4 of internet users browsing the web are aged 50-64. Other groups that are increasingly using the internet on a more regular basis include girls aged between 12-20 and women aged 21-34, 231,000 and 272,000 respectively.