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SEO Growing in Popularity

A recent study has revealed that more companies are recognising the importance of search engine optimisation (SEO) as an invaluable marketing tool.

The study compiled by the Royal Mail and the Marketing Society revealed that 42% of marketing Directors in the UK consider search engine optimisation as a vital and necessary marketing method. SEO improves a website's position in search engine results.

An increasing number of customers use the internet on a regular basis and marketing experts, such as our SEO London team recommend the use of SEO techniques to optimise the viability of a website. The survey also revealed that direct mail is another popular marketing tool with 27% of marketing managers opting to use this technique.