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The Decline of TV Advertising

With ever changing technology viewers can now access the internet via their television screens. New TV's now have inbuilt facilities that allow the viewer to watch online content and access their social networking sites, such as Facebook and Youtube, from the comfort of their armchair.

Recent reports reveal that televisions connected to the world wide web could impact the power of TV advertising as we know it. Presently viewers have access to recordable TV which allows them to whizz through adverts thereby deeming them useless. Advertising online already has proven to be efficient and valuable as it targets a relevant audience. Our SEO London team recommend the use of advertising on the web as a powerful SEO tactic.

Google recently announced plans to launch Google TV which will allow viewers to watch TV and browse the web via an on screen search box. Google CEO commented that “Our advertising is targeted and therefore we can do more relevant television advertising, which should be worth a lot of money”. The key to a successful advertising campaign for any business is to adapt to changing technologies.