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The Impact of Google Instant

September 8th saw Google launch its new search feature, Google Instant. Users will find that as they type, search results will appear allowing you to get to the content you require faster.

One main advantage of Google Instant is that you get immediate feedback and you can reformulate your search as you type. Our SEO Manchester team recognise the benefits of Google Instant as being basically faster searches due to smarter predictions creating instant results.

The long term impact of Google Instant needs still to be monitored. Keywords may need to be changed and traffic to websites maybe affected. Whatever you think of Google Instant if you decide it is not for you it is possible to disable it via a switch located near the search box.