Manchester based digital marketing services agency Bite Digital has been appointed to provide support for a groundbreaking campaign by Europe's only Chinese Arts Centre.

Press Release: Turn the Worthless into the Beautiful

Manchester based digital marketing services agency Bite Digital has been appointed to provide support for a groundbreaking campaign by Europe’s only Chinese Arts Centre.

Everything Must Go is a playful new project by the artist group Foreign Investment. This commissioned project for the Chinese Arts Centre, takes a highly engaged approach to connect the Centre with the public.

Everything Must Go offers a unique experience for visitors to actively involve themselves as suppliers, producers and investors throughout the different stages of the exhibition. Initially, members of the public are invited to participate by donating unwanted consumer objects for an ‘upgrade’. Then a group of volunteers recruited locally will work with the artists to gold-gild the objects. Finally the upgraded product will be available for the public to purchase in the art sale at the end of the exhibition.

The project seeks to question and challenge established route of commerce and exchange by disrupting them with generosity. The rejuvenated items will be available for sale at a price based on the time the artists and volunteers spent making it multiplied by the minimum wage in the UK. All the volunteers will be paid the minimum hourly wage. The sale will just cover the cost of the makeover of the object, and make no profit.

Declan Cosgrove, joint managing director BIte Digital, added: “A crucial strand of our business plan and key differentiator from our competition, is our work with companies wanting to market themselves either in China, or to Chinese companies in the UK. We have genuine insight into the culture and marketing nuances thanks to our Chinese heritage staff and have made great strides through trade missions out there to further our knowledge and strengthen our ties on the ground.

“Working with the Chinese Arts Centre was a natural next step and we find this campaign to be very inspired and are pleased to be able to add to it in our own small way.”

Ying Kwok, Chines Arts Centre curator, said: “We seek to create situations where artists and participants come together to question the value of things in unexpected ways”.

Items to be turned gold can be dropped off from the 5 August 2011 and the gold-gilding workshop takes place on 20 August and the art sale on the 16 September.

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For more information contact Kate Gerbich on 0845 6884491 or email kate@biteus.net

Notes to editors: Bite Digital is an independent UK digital marketing agency, specialising in web development, Search Engine Optimisation (SEO), Pay Per Click (PPC), mobile marketing and brand management.

For more information visit our chinese seo website.

www.chinese-arts-centre.org