Despite the fact that some of the examples above focus on highly competitive phrases we have achieved first page and often 1st position rankings in Google for these key phrases.
- Raise your websites search ranking position in all of the major search engines (e.g. Google, Yahoo and MSN) with the help of our experienced Search Engine Optimisation Manchester team
- Increase your sales and profit by generating a higher volume of relevant traffic to your site.
- We have a range of products available to suit your specific needs, whether you are a high level multi-national or a company operating in a local niche market.
- Our SEO specilist team will be happy to offer a bespoke solution.
- We achieve results - view our Return on Investment Case Study for a real client, showing how their investment of under £ 500 per month, created over £ 700,000 sales within the first year (client details have been removed to protect their privacy).
Facts about SEO
- SEO generated traffic typically costs a lot less than PPC, often only 40% of the PPC budget.
- Results generally take at least 3 to 6 months to achieve consistent results.
What to do next
Find out which keywords offer the best return for your particular market and get a web site ‘health check’ to ensure your site is able to compete effectively - with our Research Report carried out by our SEO Manchester and London teams.
How do you get to the top of the Search Engines?
Google tries to see what are the most relevant and popular websites for a key phrase. Your position in the search engine for a phrase is determined by two main factors:
On Page Optimisation – 25% is determined by the text on your website and how your website is organised.
Off Page Optimisation – 75% is determined by the inbound links to your website. Your ranking position in the search engines will depend on the number of high quality relevant inbound links to your site from other websites.
Our Search Engine Optimisation Manchester and London teams are experts in both of these areas.
The links will be most effective if:
- they contain the same words as your key phrase
- The site you are linking from has a high page ranking (developed through quality inbound links to it).
- The page or site has multiple references to your key phrase.
Other points to remember:
- Some key phrases are more competitive than others. If the sites you are competing against (the ones which currently sit at the top of Google) are not “well optimised” it will require less effort to compete against them.
- The amount of work required to achieve a good ranking position for a key phrase is directly proportionate to the competitiveness of that phrase.
- It may be more cost effective to compete for a less competitive phrase.
- It is necessary to build 100s if not 1000s of links to get to the first page of Google.
- Poor quality links can have a detrimental effect.
- Search engines like Google will judge your websites importance and relevance on factors like how many pages it has and how often the site is updated. Therefore a Content Management System is always a good idea to make this easier.
How can Bite Digital help?
Bite Digital offer a comprehensive Search Engine Optimisation service which over time builds up a high volume of relevant high quality inbound links to your website. Google will then consider you to be one of the leading sources of information for your key phrase and will position your website higher.
Keyword selection:
The first step of SEO is choosing your keywords.
We have explained in 'How to get to the top' what the factors are that decide if you are listed higher up in the search engines. Now the first step in using that knowledge is in choosing which keyphrases you should select for your search engine optimisation (SEO).
What are the keyphrases that are people searching with?
You want to rank highly in search engines for keywords that people actually use. If no one is searching for your targeted keywords, it will not matter how high the site is ranked in the search engines. Although you may use your intuition and knowledge to guess what most people are searching for , Bite Digital can tell you exactly which keyphrases are being used and how many people are searching with them every day.
Competition: Bigger is not always better
The keyphrase with the largest number of searches is not necessarily the best focus for your company. Some key phrases are harder to get to the top of Google for than others. If the sites you are competing against (the ones which currently sit at the top of Google) are not “well optimised” it will require less effort to compete against them. i.e. if all the sites on the first page for a selected phrase don't have many high quality inbound and relevant links to them then it will be a straightforward case of good SEO in order to get your site listed.
However if the keyword phrase is one that is used the most, it is likely that many more websites have that phrase on their web pages and that many more of your competitors have optimised their sites for it. It will require more high quality inbound and relevant links. With enough time and money Bite Digital can get you to the top for any phrase. If your SEO budget is limited, it may be better to select the 'low hanging fruit' i.e. keyphrase's that are less competitive but still generate enough relevant visitors to your site.
Examples
Example's of the difference between highly competitive and less competitive key phrases:
Travel:
Competitve: 'luxury holidays'
Less competitive: 'luxury honeymoon destinations'
Pet-shops:
Competitve: 'parrot cage'
Less competitive: 'large parrot cage'
How can Bite Digital help?
Bite Digitals Search Engine Optimisation London and Manchester teams can help you select the keyphrase's that you are initially most likely to get to the top of Google for and which will also generate sufficient volume of visitors to your site. Our unique SEO XRAY system allows us to have an unprecedented view of how Google sees your competitors and the keyphrases that are relevant to your business. Combined with our expertise, we are best place to advise you on which keyphrases to select. Call us now on 0845 688 4491 or fill in our call back form at the top left of this page.
Search Engine Optimisation (SEO)
Our Search Engine Optimisation (SEO) services range from cost effective packages to powerful bespoke solutions, which enhance your profile in the search engines (especially Google) and deliver targeted traffic in the most cost effective way via the Internet, ensuring that each pound spent contributes towards achieving your specific sales and marketing goals.
The huge advantage we have over our competitors is that our unique 'SEO X-ray' software that we have developed, identifies the gaps in the market which allow you to gain maximum market share for your investment.
We offer comprehensive search engine marketing services in the UK and Ireland, from our offices in Manchester, London and Dublin, including Internet consultancy advice, campaign planning, implementation and regular monitoring and ongoing development. We are recognised as experts in Search Engine Optimisation (SEO) and Pay Per Click (PPC) search engine marketing, which is evidenced by our own no.1 Google placements for various phrases
Bite Digital takes the mystery out of Search Engine Optimisation and provides a high quality, honest service with proven results.
Our unique 'SEO X-ray' research software that we have developed in-house, identifies the gaps in the market which allow you to gain maximum market share for your investment.
Read more about our SEO services here.
Pay Per Click (PPC)
Our PPC service delivers traffic to web sites by securing high positions in the Pay Per Click section of Google (and if appropriate, other search engines such as ones within the Yahoo Group). We optimise the bids and selection of phrases to maximise the number of clicks received for a given budget and maximise the quality of visitors by using the advert content as a filter.
Our costs are fixed and the client chooses the level of monthly budget they wish to invest in buying click-throughs (which I paid direct to the provider eg Google). Our expertise lie in keyword research and selection, creative copy writing, bid-auction management and optimisation, will produce a proof-positive return for your campaigns. Read more about our PPC services here.