Managing unwanted brand-related content online
Search engine optimisation isn't just about prioritising desirable search terms. It also means limiting the impact of undesirable content related to your organisation. As the sheer volume of information online expands every single day, it becomes increasingly possible for negative comments about your brand, products or personnel to appear in all kinds of blogs, forums, reviews or personal pages and sites. These can be created by anything from an ex-employee or ex-client, to a disgruntled customer on the other side of the world. Comments can be unfounded and unchecked in terms of malicious, personal and abusive content, yet can ultimately be enormously damaging to your carefully built corporate reputation. Especially when they compete with your natural - or paid for - search terms in Google.
Do you know everything people are writing, or reading, about your company?
As leading UK experts in SEO, we dedicate specialist resources to online reputation management services for our clients. Just like positive SEO, managing negative online content in relation to your reputation needs careful bespoke consideration. We will perform a thorough analysis of all content - positive and negative - that appears in relation to your brand's name and reputation online. We will then establish a strategy with which to either remove any undesirable content from the web, or minimise it's impact as much as possible, pushing it far down the search rankings and your desired search terms to the top. At all times we will do this in balance with promoting an organic and naturally evolving identity for your brand online.
Bite Digital has recently taken on managing a Online Reputation Management campaign for Crown Paint.