Targeted
email marketing can improve the ROI of your marketing investments (regardless of channel) by converting more of the prospects already using your site. An intelligent, joined up
behavioural email marketing programme can achieve many important objectives including the below:
- User re-engagement
- Increased conversion
- Reduce acquisition costs
- Generating revenue
There are many different types of behavioural email triggers possible to enable targeted email marketing.
Email triggers can vary by sector and complexity. Below are just a few examples;
- Register not purchased
- Quote and drop off during final purchase process
- Site down apology – sent to everyone on the site when it went down
- Out of stock email – offer alternatives based on what else they have viewed on site
- Returning customer not purchasing
Bite Digital provides a simple but powerful solution to send automated behavioural email campaigns (like basket abandonment email). Our solution allows you to collect data on how users are behaving on your website and set up a specific automated email programme to target these users and improve website conversion.
Industry research has revealed that up to 75 percent of shoppers abandon their online shopping baskets before completing the checkout process, a problem we have successfully overcome... through relevant, timely emails triggered by behavioural analysis. The excellent results, such as a 750% ROI from our pet insurance campaigns have encouraged us to extend our strategy to car insurance and home insurance, with the potential to roll out further in the future.
Stephen Paton, E-Commerce Relationship Manager, Sainsbury’s Bank