The ALCAR WHELLBASE ROMANIA company is a joint venture between ALCAR, the European leader on the easy alloy and steel rim market, and the Romanian company Wheelbase, which is from 2004 an exclusive importer in Romania of the brands found in the ALCAR portfolio. This way, the new company joined the other 12 international branches from the group.
ALCAR WHELLBASE ROMANIA continues its import and distribution activity at a national level. The logistics allows the delivery of a significant quantity of products in a 24 hour timeframe. At an international level, the group owns production facilities in 14 countries for the following brands in its portfolio: AEZ, DOTZ, DEZENT, ENZO, KFZ.
client’s request
The products are distributed through partners, this is precisely why ALCAR WHEELBASE ROMANIA needed a direct online communication platform for them, in order to create customized offers, for sustaining the marketing effort, for creating online orders and optimizing the logistic operations.
our solution
Based on the www.alcar-wheelbase.ro website design, Entelion has developed for ALCAR WHEELBASE ROMANIA a B2B portal dedicated to dealer customized orders and offers.
The http://dealeri.alcar-wheelbase.ro/ e-shop is based on the Teamshare ®CMS e-commerce platform developed by Entelion, where only dealers have access for launching online orders. These partners benefit from the support needed in the sale and technical. Last but not least, the marketing component sustains the sale effort at a national level and ALCAR WHEELBASE ROMANIA offers marketing e-material for its partner’s sales team.
Over 1900 models of rims from ALCAR WHEELBASE ROMANIA are ordered by distributors through the website, which is interconnected automatically with the Neomanager - ERP (enterprise resource planning – management, accountancy, stocks) – delivered by Transart SRL. Each client, once logged in, can take advantage of customized prices and specific financial information. This is possible due to the websites’ synchronization with the commercial policies defined in ERP. On the website the dealers can also see: the order status, when one is placed/ inserted in ERP and billing module, a complete list of orders and deadlines, cashing and current account.