www.jucariidinlem.com is an e-shop where you can purchase toys for children aged between 1 and 10 years old. The toys are made from wood or recycled cardboard, sand, plaster or natural rubber. The e-commerce website offers products imported from Spain, the Czech Republic, Poland or Germany, exclusively online, without third party interference in order to reduce the costs and the trade markup. This way the final costs are controlled alongside the quality of the additional services.
client’s request
Developing the e-commerce website, integrated with accountancy and stock management, the technical platform can allow the administration of various product catalogues and products. Because there are no other sale channels besides the online one, the client also requested an online marketing service, website optimization for search engines and management of the PPC campaigns (pay per click).
our solution
Entelion has developed a customized e-commerce website both at a layout level but also an interface equipped with an accountancy and management application for the client. The logo and the layout have been created with the assistance of one of Entelion’s partners and the integration of the e-shop solution with the accountancy software has been created with the help of a supplier. The result is an unitary integrated application, where product management (stock, price special offers) is created only through the application and is automatically synchronized with the website; the client management is also unitary, as these are introduced in the system either from the website (registration through order placement) or directly through the management software when the clients make phone call or showroom purchases.
The website optimization is based on competitor analysis and generating a list of words/phrases for which the website has ranked or is about to rank top 5 in Google searches. For example, you can do a quick Google search for: jucarii lemn, jucarii din lemn, masinute din lemn, cuburi de lemn, cuburi din lemn!
In parallel with the optimization campaign, we have also managed a Google Adwords budget, sponsored links which appear in Google searches. The PPC campaign through Google Adwords is integrated with the optimization process, each attracting different niches of potential clients.
results
After only 6 months of its launching the website attracts over 10 thousand visitors per month, with an online conversion rate (orders launched through the website) at a medium level in Romania but at which we can add 50% of telephonic orders. The website optimization for the initial keywords has reached its purpose, as such the Google Adwords budget is now redirected towards competitive keywords for which the website will be optimized in the future months.