Lucia Nicolae, ALCAR Executive Director: "one of the first benefits that I noticed as soon as our distributors started working with the B2B e-commerce portal was a drastic reduction - of up to 80-90% - in the Call Center activity; we used to waste considerable amount of time building dozens of offers per day. Now it's very straightforward, the online catalogue is being browsed online and orders are being inserted directly into the ERP application, Neomanager 7. We gained a lot: market image and improved relationship both with our main supplier and with our dealers in the country. "